"Guido
Heffels is owner, creative director and one of the co-founders of HEIMAT. In
the second year of its existence, the advertising agency established at the end
of 1999 was named Newcomer Agency of the Year. In all the latest German
creative rankings the 150+ agency reaches 3rd place. Clients include Swisscom,
Hornbach DIY, Adidas, Der Stern, Volksbanken Raiffeisenbanken, CNN
International, McKinsey, REWE, Burger King,OTTO and Fonic (O2). Guido has
judged all international advertising shows. He is member of the German ADC
and the D&AD. Since 2012 HEIMAT has an additional office located in
Hamburg. Guido Heffels lives in Berlin. He has a son, but not a dog." "Guido Heffels, born in 1965, is founder and CCO of German
communication agency HEIMAT with offices in Berlin, Hamburg, Vienna and Zürich.
HEIMAT is part of TBWA since 2014. Their clients roster includes Swisscom,
european DIY chain stores Hornbach, Adidas, Airbnb, Google, Pattex, Loctide,
CNN, OTTO, Siemens amongst others. Guido has judged at CLIO, LIAA, NY Festivals
several times." “Heffels studied Visual
Communication at the University of Applied Sciences in Düsseldorf and entered
the field of “creative business” with the “Hesse Design Agency” in Düsseldorf.
After a stopover at Baader, Lang, and Behnken in Hambur he switched to the
local competitor Springer & Jacoby. He stayed there for seven years and was
responsible for campaigns for Levi’s, Panasonic and the Hamburg Police. In
1999, he and three colleagues founded the advertising agency “Heimat Berlin”,
which in 2001 was named “Newcomer Agency of the Year”. In the meantime, fifty
members of staff are working on campaigns for Audi, Hornbach, CNN, McFit and
the publisher Bauer. Since 1998 Guido Heffels is a
member of the Art Directors Club in Germany.” He also apparently does not golf.
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