Wednesday, March 15, 2017

Week Ten EOC: Guido Heffels

"Guido Heffels is owner, creative director and one of the co-founders of HEIMAT. In the second year of its existence, the advertising agency established at the end of 1999 was named Newcomer Agency of the Year. In all the latest German creative rankings the 150+ agency reaches 3rd place. Clients include Swisscom, Hornbach DIY, Adidas, Der Stern, Volksbanken Raiffeisenbanken, CNN International, McKinsey, REWE, Burger King,OTTO and Fonic (O2). Guido has judged all international advertising shows. He is member of the German ADC and the D&AD. Since 2012 HEIMAT has an additional office located in Hamburg. Guido Heffels lives in Berlin. He has a son, but not a dog." "Guido Heffels, born in 1965, is founder and CCO of German communication agency HEIMAT with offices in Berlin, Hamburg, Vienna and Zürich. HEIMAT is part of TBWA since 2014. Their clients roster includes Swisscom, european DIY chain stores Hornbach, Adidas, Airbnb, Google, Pattex, Loctide, CNN, OTTO, Siemens amongst others. Guido has judged at CLIO, LIAA, NY Festivals several times." “Heffels studied Visual Communication at the University of Applied Sciences in Düsseldorf and entered the field of “creative business” with the “Hesse Design Agency” in Düsseldorf. After a stopover at Baader, Lang, and Behnken in Hambur he switched to the local competitor Springer & Jacoby. He stayed there for seven years and was responsible for campaigns for Levi’s, Panasonic and the Hamburg Police. In 1999, he and three colleagues founded the advertising agency “Heimat Berlin”, which in 2001 was named “Newcomer Agency of the Year”. In the meantime, fifty members of staff are working on campaigns for Audi, Hornbach, CNN, McFit and the publisher Bauer. Since 1998 Guido Heffels is a member of the Art Directors Club in Germany.” He also apparently does not golf.  



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