The Big Idea

The big idea for my 2017 Nissan GT-R advertisement is two separate full page ads that look very similar with different content. Using the Pantone color of the year, "Greenery" I can create a simple gradient backdrop that will make a white GT-R truly pop off of the magazine pages and encourage people to go out and check out a Nissan GT-R at their local dealership. I believe that the best way to create a successful print ad is to remain as simple as possible while maintaining a convincing point across to the reader. MT's 2011 Best Driver's Car compares it to the Ferrari Italia, "When we have the 458 Italia at a track, Ferrari ships out the car's affable, smartly dressed, and wonderfully Italian chassis engineer, Lucca Torre. Just to keep an eye on things. Aside from reminding Randy and Justin (though not me) to push (pronounced "poosh") the yellow demon harder, Lucca tells great stories. Like the one about Ferrari's zillion-dollar supercomputer simulator. Essentially, you dump a given car's vital stats into the system, and the simulator tells you how fast that car can go around a given track. "Knowing what we know, we can't figure out how the GT-R goes around the Nurburgring so fast."  I also think that ads that attack a competitor are not successful because of the amount of money that these cars cost. The point is to showcase the extraordinary features of the car to give the reader the feeling of, "There is no other car like this on the market" rather than, "This car is better because of X. Y, and Z." I believe that Jay Leno says it best, "I'm starting to feel that I could get emotionally involved with this car... Let me drop it down a gear and see... Check the pull!... OK, I think I'm emotionally involved. Time to call the wife. Honey, I met something, another car. Not to take your place, just something different." This quote shows that these fast expensive cars are an emotional investment not just a financial burden. Leftlanenews.com says, "The Nissan GT-R is a giant killer, a supercar that offers the kind of extreme performance that can normally only be achieved by ultra-pricey exotics. Packed with electronic handling and launch control aids, the GT-R - affectionately nicknamed "Godzilla" by enthusiasts - uses advanced technology to overcome its substantial curb weight and offer agile responses along with truly breathtaking acceleration." That is the big idea.