Competitive Analysis

In the real world, the GT-R is one of many high end production super cars. All super cars draw in their customers with one simple ideal. Speed. Caranddriver.com states "At 2.9 to 60, the new GT-R is 0.7 second quicker than an example we tested for a July 2008 comparison test, and it shaves 0.3 second from the quickest time we’ve ever recorded for the model. (The slowest GT-R time in our logs: 4.1 seconds.) The 2012 barrels through the quarter-mile in 11.2 seconds at 126 mph, almost a full second and 11 mph faster than that July 2008 comparo car. Tokyo, beware: Godzilla is more powerful than ever." As humans, going fast and going faster than that of the competition is in out nature. The GT-R is one such car that has been fighting for over 40 years. It fights for the title of street car with the Acura NSX, the Dodge Viper, and the Chevrolet Corvette Z06. However, the GT-R does everything these cars can do, but better. Hiroshi Tamura, Cheif Product Specialist states, "The GT-R NISMO emphasizes the 'R' in its nomenclature. Its direct ties with racing make it at home on any racetrack, providing the highest levels of excitement and exhilaration for the driver. With the 2017 GT-R as a starting point, the new NISMO version has become a more well-balanced machine, with not just increased performance, but a heightened premium feel overall. It is the result of our ongoing pursuit of ultimate driving pleasure," The GT-R not only boasts a faster 0-60 time than all of these cars, but actually holds the title of driver and passenger comfort against these competitors. Caranddriver.com released a statement claiming, "The tires have a revised compound and construction changes targeted at better ride comfort and durability. Along those lines, the GT-R’s “comfort” suspension setting was altered to be more relaxed, and Mizuno says he can now circle a track in comfort mode without dropping ash off his cigarette, apparently a major test criterion." This is something that the other base line luxury sports cars cannot do. On the other hand, with some of the more higher end manufacturers such as Audi and McLaren, the GT-R is still able to hold its weight boasting a price tag that is significantly less than that of some of the quickest luxury super cars in the world. In regards to those cars, Leftlanenews.com says, "In terms of price, form and function, the Porsche 911 Carrera Coupe in one variation or another, along with the Audi R8, are probably the most similar competitors to the GT-R, but in terms of all-out performance or image, the list of competitors becomes all kinds of crazy, extending to the Ferrari 458 Italia, McLaren MP4-12C and Lamborghini Huracan."

"As the icon of Nissan's driving performance, the GT-R continues to evolve. With the signature V-motion grille, the GT-R now possesses the latest Nissan design language. Its exceptional aerodynamic performance and upgraded interior have given the GT-R a more mature character, which will continue into the future," 

-Mamoru Aoki, executive design director, Global Design Center, Nissan Motor Co., Ltd.