Promotion

Other forms of advertising this car would come in the form of celebrity endorsements such as television, movie, and YouTube stars. Since this car has such a legendary name for itself in many different forms of media, including video games, it only seems right to bring YouTubers on board. Their reach is of that, or even greater than some of the biggest names in TV and Hollywood. Jeremy Clarkson is one such person who has no doubt single handedly increased the sales of the R35 GT-R with its appearance on Top Gear. Clarkson says, "To give you some idea of what it feels like to unleash the launch control in a GTR, imagine it's a lovely afternoon and you're sitting in your garden in a deck chair reading a magazine. Now imagine someone drives into the back of you at 100 mph. That is what it feels like." I think that this quote really encourages a feeling not everyone can relate to without actually trying a GT-R. Worlds like these put the customer into motion to potentially purchase a car with such a value. Not only are celebrities important to the sale of super cars, but so are the automotive journalists who write for magazines and internet blogs. One such quote by Automobile Magazine says, "It exists for one reason and one reason only-to kick holy ass. And kick ass it does. You don't have to like it. You just have to stay the hell out of its way." This quote really makes you feel the importance of this car and its true impact on the industry. The GT-R is also able to attract customers with its updated features, Digitaltrends.com states, "Nissan says it reduced the number of analog controls from 27 in the previous version to 11 in the 2017 model." as well as, "The new model is a bit quieter before, says Nissan, thanks to an acoustic glass windshield and added sound-deadening materials. When Active Sound Enhancement isn’t adding some of that noise back, Active Noise Cancellation is using speakers to project sound waves that negate offending tones." These updated amenities are enough to attract customers. Overall, the GT-R has a godlike status that is not one to be toyed with.