Wednesday, March 1, 2017

Analysis of Project in the Real World

"The new GT-R delivers a heart-pounding driving experience at all times, on any road, for whoever sits in the driver's seat. We have continued to push its performance boundaries to the limit – it's even more potent than before. At the same time, refinement has been added to take the driving experience to an entirely new level. We're proud to bring you what we feel is the ultimate GT-R that possesses amazing performance, newfound civility and a rich racing history," 
-Hiroshi Tamura, chief product specialist, GT-R, Z and NISMO, Nissan Motor Co., Ltd.
I think that this quote sums up how relevant this project is in the real world. Nissan is working hard to ensure that its crown jewel never stops evolving and progresses for the future. Envusmotors.com states, "In terms of value for your money, the Nissan GTR is hard to beat, and even though tearing up the tarmac is what this seriously impressive piece of machinery does, it's also a practical everyday supercar." They are always looking for ways to make a better car from the exterior, to the interior, all the way to its hand built engine. Beyond the car and focusing on just the advertisement, this project is extremely relevant in the real world because of how often we truly see ads. Everywhere we go, an idea, product, or service is being advertised. Whether it be the sign on the exterior of a building or a simple billboard for a brand new club on the Las Vegas Strip, we are being fed these things everyday. Maybe my ad that I created won't be getting printed by Nissan any time soon, but it is a great baseline for me to hone my skills as an advertiser for my craft as well as an advertiser for myself as a product. This project has truly opened my eyes to the creative world of advertising and its many tricks. I now know after this project that this is truly something I am interested in perusing. Not only from a design point of view but from the side of working with the accounts. In terms of value for your money, the Nissan GTR is hard to beat, and even though tearing up the tarmac is what this seriously impressive piece of machinery does, it's also a practical everyday supercar.

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