The super bowl ad and the Oscars were very similar. Many of
the ads took a subtle political approach, some were more focused on humor and
paying tribute to the actors and actresses nominated for an academy award. One
of the most notable tribute ads was the Rolex ad showcasing famous showings of
a Rolex watch in movies that have been nominated. “When you can demonstrate Marlon Brandon, Paul Newman, Faye
Dunaway and many more wearing your product in films, on a night that celebrates
that medium, you’ve scored a victory.” Another one the similar ads to
the Super Bowl comes from the New York Times in which the discuss the current
divided America. “What I saw, though, was a powerful statement about what good
journalism tries to do. In black and white, of course, the words “The truth is”
appear onscreen, a sentence first completed by “our nation is more divided than
ever,” and then by a barrage of other statements: ‘... hard to find … the media
is dishonest … alternative facts are lies … we need a full investigation of
Russian ties … leaking classified information is the real scandal.’”
On the other
side of the fence, there were a lot of different ads than the Super Bowl. One
such ad by Wal-Mart created a short film directed by Seth Rogan in which a
short film is produced based on a 6 item receipt. “Wal-Mart tried to go big,
employing real filmmakers to craft short films... including paper towels and a
baby monitor, from the sundries megachain. It's a version of a classic
writing-class assignment, but none of the films worked particularly well. Seth
Rogen’s was the least effective: Instead of trying to tie the items together
into a narrative, it simply jumped from one product scenario to the next.”
Overall, these ads are quite different but they all end up on the same spectrum
of usefulness when it comes to selling a product. The reason the ads are different
in terms of presentation is strictly based on the intended audience.
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