Week Nine EOC: Trends in TV

Modern Trends in Television
1. Constant Mobility

"The future of content creation will soon hinge on building a social experience around a program that enables viewers to be a part of a broader event experience that reaches well beyond the television and living room. The key will be to create event windows to drive relationships with content franchises that are DVR proof."

2. Binge Watching

"Blu-ray box sets, DVRs, digital media libraries and players and on-demand internet streaming media providers, among others, enable viewers to sit down and watch an entire series in a single day or weekend. This growing form of content consumption may make content delivery optimization more difficult. Yet, with the right content strategy, M&E companies can take advantage of the different behavior patterns to create more customized experiences."

https://www.wired.com/insights/2013/12/six-trends-directing-future-television/

3. Young People Are Watching Less TV

According to the website, Markingchatrts.com, young people are watching less TV due to smartphone technology.

http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/

4. 4k to Immerse Viewing

Television has moved way beyond its years of electro-mechanical rotating mirror-drum scanners and Cathode Ray Tubes (CRT). With multiple transformations since then, the latest to enrapture the box is Ultra HD. Ultra HD refers to two different resolutions: 4K Ultra HD (3840 ×2160px) and 8K Ultra HD (7680 × 4320 px). Today, 75% of households in the United States have at least one HDTV (Leichtman Research Group). 

5. Social TV and the Multi Screens

Multi screen viewership facilitates connectivity and sharing. Social conversations around television shows and programs, have become a key to ratings, viewership and audience engagements. Nielsen shows that more than half of global respondents (58%) say they browse the Internet while watching video programming. 'Cross-Screen Engagement' has transformed the relationship between television viewing and the audience, resulting in distinct viewing patterns. Second and third screens are becoming an extension of the viewing experience.

http://www.mediaguru.com/television-2020-top-predictions-on-technology-trends-shaping-the-television-broadcast-industry/