Week Three EOC: Burnbach Advertisement

Burnbach's Ad, "Poached Oysters", for Alka Seltzer is an ad about a newly wed couple sharing their first home cooked meal together. In the ad, the woman asks the man if he enjoyed their first dinner together. He makes some jokes implying that it did not sit well. He is trying not to hurt her feelings. Then the man drops the Alka Seltzer tablet into a glass of water and it begins its signature fizz. The man then attempts to cover up the towel so that the woman will not hear it fizzing in the water. This is because if she knows that he took one, she would think her meal was bad. The man takes the drink and feels instant relief as the woman is reading of recipes from a book. When the man gets into bed, the woman's final words and the final words of the ad are "Poached oysters", which are known for causing bad heartburn. Overall this ad is very successful in selling this product because it captures the viewers attention with a funny skit. This skit resonates with people who have a common problem with bad meals giving them heartburn.

The advertisement is a great demonstration of visual communication because while it does not implicitly say that the man is having heartburn and is instantly relived by the tablet, it is implied by his physical actions. This advertisement is also part of Burnbach's great creative revolution. The revolution implied that advertisements and products don't need have their features implicitly said, rather, they need to be shown in a relateable scenario that is captivating and thought provoking. Being relatable is far more important and sells more product than just outright showing it.

https://www.youtube.com/watch?v=NLQYKCJ9zQ8

Week Three EOC: Creative Thinking

In todays society, being creative is seen as something that is not normal. Creativity is no longer a focus on growing kids. Modern school and ideas have come to the conclusion that everyone needs to learn the same content. "Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted." "When the 'weaker' of the two brains (right and left) is stimulated and encouraged to work in cooperation with the stronger side, the end result is a great increase in overall ability and ... often five to ten times more effectiveness." http://www.leadershipnow.com/creativityquotes.html Creativity and being creative are skills. You can train yourself to be more creative than another person who doesn't make an attempt to learn new skills. “People who refer to out-of-the-box see the box ... People who don't know the box even exists are the innovative thinkers.” http://www.goodreads.com/quotes/tag/creative-thinking Not only does creative thinking add skills to your resume, but it has the potential to improve your overall character, as said, "creative thinking is a stable, defining characteristic in some personalities, but it may also change based on situation and context." http://www.huffingtonpost.com/2014/03/04/creativity-habits_n_4859769.html And finally, being creative is important to becoming and individual. "The constant emphasis we see in society is toward the ruthlessly practical and conformist. Even the wild fashions, from those in Vogue to punk rock, are narrowly defined, and to deviate from them is considered wrong or ridiculous. Some peoples' herd instinct is so strong that they make sheep look like radical individualists." http://www.virtualsalt.com/crebook1.htm Overall, individualism and creativity should be a major focus on many lives. Without being an individual the world becomes mundane.

Week Three EOC: Ethics in Tobacco HOW TO FRAME A SCENARIO

1. Determine the scenario: What happens in this frame? In this frame, there is a Dentist, which can be inferred by the frame, who is speaking.

2. What is the setting? What are the conditions? The setting is not clear and the condition seems to be in a studio.

3. Who are the people or groups? The only person in this setting is the Dentist.

4. What is their point of view around this specific experience? The Dentist supports smoking claiming that it is good for you.

5. What are their goals? His goal is to be a credible source.

6. What are their assumptions? What are their perceptions? Their assumptions is that smoking is good for your teeth or non harmful.

7. Are there conflicts? Is there cooperation? 
The conflict in the frame is that we know smoking makes your teeth yellow.

8. What are the outcomes? The overall outcome is a convincing ad using "filters the smoke" and a credible source to know that smoking is okay for you.

The entirety of this ad is about smoking Viceroys is non-harming to your teeth. This information is known because of the Dentist being a credible source and saying that he recommends Viceroys because they filter the smoke. As of today, we know this is not true and most likely in the day that this was printed, they also knew that smoking yellows teeth. Overall, the ad is successful strictly because of showing a reliable and credible source.  

Week Two EOC: Questionable Ethics

Both of these ads are very questionable due to the fact that it talks about scolding a child and instead having a cigarette. This ad at the time is not very unethical and in fact, probably very normal. However, in the current year, people would not be very happy with the "tongue-in-cheek" way of talking about abuse.



Dealing with domestic abuse can be a touchy subject. This particular advertisement may look very touchy on the surface, however, this ad is to provoke thought and get people talking particularly about the Elimination of Violence Against Women.




This ad caused quite a stir; clearly it is depicting a sexual situation. Personally I don't mind the ad but there are quite a few people who don't like any sort of sexual innuendo. The ad is one of the better of the questionable ads because it's everyone's favorite things, Food and sex.

Week One EOC: My Voice

Zac is the name, advertisement is my game. I love working with graphic design as well researching the human nature of what causes products to sell and how to sell them. My whole life has been spent being a consumer and being around advertisements; growing up in Las Vegas, you are unable to avoid them. I've studied Photoshop and believe my graphic design and my eye for it is top notch. That is why I believe this is the career for me and a great career is something you wake up and get excited about. I'm motivated and willing to do what it takes to get the job done with standards that are above and beyond most other people. My other interests are mostly cars and Magic: The Gathering. Two of the most expensive hobbies but two of the most fun. Join me on my adventure through the world of advertisement!

Week One EOC: Volkswagen Lemon Ad

The Volkswagen “Lemon” advertisement is one of the greatest ads of the modern era. It made fun of the product that was being displayed. This was not normal at the time. Most advertisements were made only to show positives. “The word lemon for substandard cars gained popularity in the 1950s with one of Volkswagen’s ad campaigns. Volkswagen used the term lemon to denote any car that did not pass their thorough inspections. This campaign was considered a huge success and because of this campaign the use of the term lemon for cars became popular…” (Letourneau)

           

            This document brings us into the next point, how was the “Lemon” ad so successful? In fact, it is because it is thought provoking. “Beetle ads, though, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple….” (Bizjournals.com) No one wants their car called lemon. But in this case, it says that a “lemon” is a car that gets sent back to the factor because of an imperfection. After reading the whole ad, it almost seems like you’d be convinced to buy one! That’s exactly what the ad did.

            I do truly believe that this advertisement brought us into the modern day era of parody and almost questionable ads. This ad single handily changed the social normality of what was acceptable. “It was shocking, to say the least, for an auto brand to call their car a lemon. What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon” (“All The Great Mad Men…)

Letourneau, Justin. "Lemon." Lemon. N.p., 01 Jan. 1970. Web. 18 Jan. 2017.

Bizjournals.com. N.p., n.d. Web. 18 Jan. 2017.

"All The Great Mad Men Era Volkswagen Ads." BuzzFeed. N.p., n.d. Web. 18 Jan. 2017.