1. Determine the scenario: What happens in this frame? In this frame, there is a Dentist, which can be inferred by the frame, who is speaking.
2. What is the setting? What are the conditions? The setting is not clear and the condition seems to be in a studio.
3. Who are the people or groups? The only person in this setting is the Dentist.
4. What is their point of view around this specific experience? The Dentist supports smoking claiming that it is good for you.
5. What are their goals? His goal is to be a credible source.
6. What are their assumptions? What are their perceptions? Their assumptions is that smoking is good for your teeth or non harmful.
7. Are there conflicts? Is there cooperation?
The conflict in the frame is that we know smoking makes your teeth yellow.
8. What are the outcomes? The overall outcome is a convincing ad using "filters the smoke" and a credible source to know that smoking is okay for you.
The entirety of this ad is about smoking Viceroys is non-harming to your teeth. This information is known because of the Dentist being a credible source and saying that he recommends Viceroys because they filter the smoke. As of today, we know this is not true and most likely in the day that this was printed, they also knew that smoking yellows teeth. Overall, the ad is successful strictly because of showing a reliable and credible source.
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