Burnbach's Ad, "Poached Oysters", for Alka Seltzer is an ad about a newly wed couple sharing their first home cooked meal together. In the ad, the woman asks the man if he enjoyed their first dinner together. He makes some jokes implying that it did not sit well. He is trying not to hurt her feelings. Then the man drops the Alka Seltzer tablet into a glass of water and it begins its signature fizz. The man then attempts to cover up the towel so that the woman will not hear it fizzing in the water. This is because if she knows that he took one, she would think her meal was bad. The man takes the drink and feels instant relief as the woman is reading of recipes from a book. When the man gets into bed, the woman's final words and the final words of the ad are "Poached oysters", which are known for causing bad heartburn. Overall this ad is very successful in selling this product because it captures the viewers attention with a funny skit. This skit resonates with people who have a common problem with bad meals giving them heartburn.
The advertisement is a great demonstration of visual communication because while it does not implicitly say that the man is having heartburn and is instantly relived by the tablet, it is implied by his physical actions. This advertisement is also part of Burnbach's great creative revolution. The revolution implied that advertisements and products don't need have their features implicitly said, rather, they need to be shown in a relateable scenario that is captivating and thought provoking. Being relatable is far more important and sells more product than just outright showing it.
https://www.youtube.com/watch?v=NLQYKCJ9zQ8
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