http://www.npr.org/templates/story/story.php?storyId=128695927 "The increased creative role of women in the office isn't the only change Della Femina noticed over the years. These days, he says, 'It's a different world. It's all about images, art direction. Words really don't count that much.' But it was words that won Della Femina the coveted Advertising Writers Club award for best newspaper ad in 1968. Working for the publishing house McGraw-Hill, he came up with the slogan, 'Before Hitler could kill six million Jews, he had to burn six million books.' Della Femina looks back on the campaign with pride, saying it was 'by far' the best ad he ever wrote."
http://adage.com/article/special-report-the-advertising-century/jerry-della-femina/140250/ "As the post-World War II creative revolution got under way, this 'street kid from Brooklyn' got the itch. His early copy gained widespread recognition and after eight years he and three associates opened Della Femina, Travisano & Partners, the first of his agency start-ups." https://www.theguardian.com/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men "In 1970, Della Femina, the then 34-year-old chairman of his own ad agency, wrote one of the defining books about advertising, the cult bestseller From Those Wonderful Folks Who Gave You Pearl Harbor."
Della Femina is one of the greatest advertisers in modern history. He was the front runner in what it meant to be edgy and different in advertisement.
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