Who: The main star of this commercial is Terry Bradshaw, former NFL player and current announcer for NFL games.
What: Prior to the commercial airing, Bradshaw got a stain on his white shirt which then went trending on Twitter. This trending hashtag led into the showing of the commercial above.
When and Where: Literally 5 minutes prior to the actual ad showing during the game, this all takes place. This will absolutely go down in history as one of the greatest Super Bowl commercials of all time due to the seamless transition and context of the situation.
How: Weeks prior to the actual airing of the commercial, the entire ad was filmed. The production team recreated the stadium as well as the Fox Studio to make the situation as realistic as possible.
Why: This ad was done to be a viral sensation. Not only does it sell Tide's product through humor, it sells the product through sheer creativity and the influence of one of the greatest NFL players of all time.
Sources:
http://ftw.usatoday.com/2017/02/super-bowl-51-commercial-ads-tide-terry-bradshaw-stain-bradshawstain-video
http://www.sbnation.com/lookit/2017/2/5/14517618/terry-bradshaw-super-bowl-stain-on-shirt-patriots-vs-falcons
http://creativity-online.com/work/tide-bradshaw-stain/50827
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