Week Seven EOC: The Pitch

The GT-R is one of the greatest modern supercars. It affordable, unlike a Lamborghini, and it is considerably fast. Over 500 horsepower delivered to all four wheels fast. I chose this car because I like imports and I’m a Nissan guy at heart. I currently driver a 1986 300zx turbo and I love it to death.
The slogan I chose, “A monster? No, a God.”, is actually a quote from the 2014 film. The reason I chose this quote is because the GT-R is often referred to as Godzilla. This happened in 1990 when the R32 GT-R was introduced in Australia. “The Australian auto press began to call the car “Godzilla” because it was a new monster from Japan, and the name quickly spread. The car had such an enormous winning potential, that it actually broke apart Group A Racing in Australia because of its dominance, much like the original Audi Quattro did in Group B Rallying.” (https://torquepost.com/2012/06/13/how-the-nissan-skyline-gt-r-came-to-be-called-godzilla/)
This 2017 GT-R is unique because of the craftsmanship that it takes to build one of these cars. “Each Nissan GT-R engine is hand-assembled by a single technician—and proudly bears a plaque carrying their signature – in a dust-and-temperature controlled clean room much like those used for Formula One racing engines.” (https://www.nissanusa.com/sportscars/gt-r/features) This new 2017 GT-R is unique because of the records that it holds. “The Nissan GT-R can accelerate from 0-60 in just 2.8sec, placing it alongside hypercar royalty such as the McLaren P1 and Ferrari LaFerrari. It even matches the ultra-lightweight Caterham 620R despite weighing three times as much. And on an open stretch of tarmac the Nissan would have the clear advantage, with its 193mph top speed helping it easily blast away from a 155mph 620R.” Not only is this car fast in a straight line, it is fast around one of the most world renowned race tracks in history, The Nurburgring. “Incredibly, the GT-R recently lapped the Ring in 7m18.6s, which is 1.3sec quicker than Chevrolet’s fastest production Corvette, the C6 ZR1. This also means that amazingly, the GT-R is one of the fastest production cars to ever lap the Nordschleife, placing it at the sharp end of a list that includes both exotic two-seater supercars and stripped out track-spec machinery.” (http://www.evo.co.uk/nissan/gtr/13489/nissan-gt-r-top-ten-facts)
This amazing car is the beginning of an entirely new era of Japanese supercars returning. Since the R35 went into production, Toyota announced the return of their legendary sports car, the Supra. Honda also released their sports car revival in the new NSX. The question is if these other companies can truly hold up the status of their previous cars and if they can, will they be able to top the GT-R? 

Week Six EOC: Fake News

Almost every astronomy claims in recent years, if not sourced by NASA, have turned out to be false. One of the most recent claims that continues to reappear in the double moon. The claim, which was spread all over Facebook, Twitter, and other social media claimed, "SEE MARS AS LARGE AS THE FULL MOON ON 27TH AUGUST 2016. Should be spectacular! Truly a once in a lifetime experience!" The posted photo as well as the quote was shared over 620,000 times according to IFLScience.com. The real answer to this hoax happened in 2003. Phil Plait explained, “On that date, through a telescope that magnifies an image 75x, Mars would look as big as the Moon does to the naked eye. ... But this being the Internet, that got all mished and mashed up, and somehow became this idea that if you went outside Mars would look huge in the sky, looming over the world like something out of an H. G. Wells novel." Lisa on IFLScience.com also states, “Just for kicks, how close would Mars need to be to appear as large as the full moon in the night sky? About 780,000 kilometers (485,000 miles), which is approximately 118 times closer than it will ever be. Heck, the Moon’s average distance is about 363,100 kilometers (225,600 miles), so we’d all be in pretty big trouble if Mars got that close.” Something as simple as fake astronomy can be spread like wild fire, just as the current worlds politics get spread. The average Facebooker does not fact check and this allows for fearmongering. This article and claim are just one example of a debunked social media statement. As a society, we need to fact check and debunk false claims more often to prevent the social plague that is currently spreading.

http://www.iflscience.com/space/no-mars-will-not-appear-large-full-moon-night-sky/

Week Five EOC: Super Bowl Advertiesment

Who: The main star of this commercial is Terry Bradshaw, former NFL player and current announcer for NFL games.

What: Prior to the commercial airing, Bradshaw got a stain on his white shirt which then went trending on Twitter. This trending hashtag led into the showing of the commercial above.

When and Where: Literally 5 minutes prior to the actual ad showing during the game, this all takes place. This will absolutely go down in history as one of the greatest Super Bowl commercials of all time due to the seamless transition and context of the situation.

How: Weeks prior to the actual airing of the commercial, the entire ad was filmed. The production team recreated the stadium as well as the Fox Studio to make the situation as realistic as possible.

Why: This ad was done to be a viral sensation. Not only does it sell Tide's product through humor, it sells the product through sheer creativity and the influence of one of the greatest NFL players of all time.

Sources:
http://ftw.usatoday.com/2017/02/super-bowl-51-commercial-ads-tide-terry-bradshaw-stain-bradshawstain-video

http://www.sbnation.com/lookit/2017/2/5/14517618/terry-bradshaw-super-bowl-stain-on-shirt-patriots-vs-falcons

http://creativity-online.com/work/tide-bradshaw-stain/50827

Week Four EOC: Role of Women In Contemporary Advertisement

This is a positive ad from the National Gun Rights Organization for women because typically we don't recognize guns in the hands of women as a social normality. This ad is also empowering because it shows that women no longer have to be a victim and that guns are for everyone. Bearing arms is one of our constitutional rights and there is no reason that someone should not be allowed to defend themselves in any situation. Especially a group of people such as women who are often the targets of sexual assaults and burglary.

This positive ad shows Serena Williams, a professional tennis player, training and practicing for an upcoming event. This ad for Nike has a simple quote from Serena. It states, "I will stay on top of my game." Just that alone is powerful and empowering for women all across the world as it encourages them to do the things that they want rather than the things that they are told to do.

This simple ad by Covergirl displays the simple text of #GirlsCan. It's true, girls can do whatever they wish to do. Your gender does not define and limit the abilities of your person. To the right person, this ad means the world to them. This is the ad that potentially inspired the creation of a new exciting invention or discovery. 

Week Four EOC: Jerry Della Femina

http://www.npr.org/templates/story/story.php?storyId=128695927 "The increased creative role of women in the office isn't the only change Della Femina noticed over the years. These days, he says, 'It's a different world. It's all about images, art direction. Words really don't count that much.' But it was words that won Della Femina the coveted Advertising Writers Club award for best newspaper ad in 1968. Working for the publishing house McGraw-Hill, he came up with the slogan, 'Before Hitler could kill six million Jews, he had to burn six million books.' Della Femina looks back on the campaign with pride, saying it was 'by far' the best ad he ever wrote."

http://adage.com/article/special-report-the-advertising-century/jerry-della-femina/140250/ "As the post-World War II creative revolution got under way, this 'street kid from Brooklyn' got the itch. His early copy gained widespread recognition and after eight years he and three associates opened Della Femina, Travisano & Partners, the first of his agency start-ups." https://www.theguardian.com/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men "In 1970, Della Femina, the then 34-year-old chairman of his own ad agency, wrote one of the defining books about advertising, the cult bestseller From Those Wonderful Folks Who Gave You Pearl Harbor." 

Della Femina is one of the greatest advertisers in modern history. He was the front runner in what it meant to be edgy and different in advertisement.