Wednesday, March 15, 2017

Week Ten EOC: Advertising Channels

The main channels of advertisement for my Nissan GT-R will be mainly through print.
I believe that print ads in high end or automotive magazines will be the best attention grabbers and the best sellers for this high end sports car.
Currently Nissan is sponsoring YouTubers with the GT-R. I believe this campaign is very successful because social media is a huge platform.
Press releases are also a great way to show product. Press conferences attract high profile customers and many journalists to report about the event.
Advertisement through video games are also a big seller for these higher end cars. With a racing simulator that has the feeling of a real GT-R, you are more likely to go out and potentially test drive one with the option of leasing.
Lastly, creating a hashtag on twitter for the GT-R is a great way for a lot of people to see this wonderful car. Twitter has millions of active users.

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