2017 Nissan GT-R: "A Monster? No, A God"

The slogan that I have chosen, "A Monster? No, a God" is a quote from the most recent Godzilla movie. This is a direct reference to the fact that the Nissan GT-R is often called Godzilla by the press due to its monstrous and legendary status. This slogan is unique because there isn't any other car on the market that was able to take its legendary press status and use it to benefit sales.

In the Powered Up DVD they say, "If the GT-R would be a person, it would be Adrian Neuwy". Neuwy is a professional Formula 1 Driver and his status is as legendary as a GT-R. Shiro Nakamura, Senior Vice President, & Chief Creative Officer, Design and Brand Management, Nissan Motor Co. Ltd says,

‘We wanted to design a car that looked uniquely Japanese – it is very definitely not a European or American fast car’ The GT-R is not only a monster but it is a beast at hear, Envusmotors describes the steering very accurately, "When steering this humble beast, the GT-R has a useful feel, but because it is on the light side, there is no need to muscle the GT-R into corners. Instead, all you will need to do is just point the nose at the apex of the bend, and vaguely imagine what the exit looks like and give it as much throttle as you dare. Shuffling the power between the front and the rear wheels, the GT-R delivers as much grip, and traction as its tires and your neck and muscle can withstand."